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Without commenting on the effectiveness of the method outlined in the OP, I think something should be said about ethics. Science and technology is advancing rap
by dusklight 16y ago
Without commenting on the effectiveness of the method outlined in the OP, I think something should be said about ethics. Science and technology is advancing rapidly every day, and we now know much more about the heuristics our brain uses to make decisions, enough to abuse the corner cases and trick the brain into making the wrong one. Creating artificial scarcity in the manner described in the article is basically lying. Consumers end up assigning a higher value to the product than it deserves, and the market is made overall less efficient as a result.
- ttol 16y agoWhat you just said is 100% true for the diamond industry. Their slogan "A Diamond is Forever" is created because there is very little resale value in a diamond, so they want/need their customers to keep them. DeBeers has giant warehouses full of diamonds and trickle releases them over time.
- iron_ball 16y agoYou're right, in the literal sense, but your criticism can be applied to all aspects of advertising. In a perfectly rational or perfectly ethical world, advertising would simply be a fact sheet informing consumers of your product's relative advantages.
- absconditus 16y agohttp://www.youtube.com/watch?v=fhtTU-guW60 http://www.youtube.com/watch?v=fhtTU-guW60