3 ms·
That ad is just deliberately deceptive. Not dishonest, it's misleading, and quite some work has been put in the wording, because it's nothing that anyone would
by alxlaz 9y ago
That ad is just deliberately deceptive. Not dishonest, it's misleading, and quite some work has been put in the wording, because it's nothing that anyone would ever say in a serious manner. Hardware alone has nothing to do with it, and anyone who's ever done some relevant bit of engineering understands that. If I shove four DSP boards and a laptop in my trunk, then hook them to the CAN bus and to four LIDAR sensors, my car would also have hardware that's fully capable of safe self-driving.
That's one level past dishonest. Honest advertising would just be "none of our cars have full self-driving capability at a safety level substantially greater than that of a human driver".
But this is on another level. Have they ever actually ran software that does, indeed, have this capability? Or do they have a detailed enough specification of that software, so that they can verify that it will, indeed, run on that hardware once it's written?
It's probably a safe bet that they haven't, and they don't, and in fact there is no way to verify that the hardware is in fact capable of running such software. This is likely a good engineering bet (i.e. the hardware is probably enough to support their current software approach, and they'll hit the software's limitations before they hit the hardware's), but advertising engineering bets as safety-related selling points is really irresponsible. Bet with your own money all you want, but not with people's lives.