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Eh, I think you're being a bit dismissive. There is a consistent "voice" to the memos that gives them authenticity, and a sharp business insight that no one wor
by Earloop 8y ago
Eh, I think you're being a bit dismissive. There is a consistent "voice" to the memos that gives them authenticity, and a sharp business insight that no one working in PR would be able to articulate. Yes, I'm sure the letters are parsed by PR and legal, but I very much doubt that they contribute much beyond basic editing and fact checking. But of course, this is all speculation.
- notahacker 8y agoI think you're being a bit dismissive of the PR departments of major companies who are paid big bucks specifically to be able to effectively communicate concepts around where the business is heading in an appropriate voice. Maybe Bezos has no intention of letting them anywhere near his shareholder messages, but they're certainly capable of emulating his style and communicating his bullet points for next year if they were asked to. Probably nobody has enjoyed more success as a result of distinctive writing about business than the media-friendly "business guru" turned POTUS, and he outsourced most of his published musings on business (which obviously don't particularly resemble Bezos' FWIW) to a journalist who didn't even like him. Sure, I very much doubt Bezos outsourced writing in the late nineties, and he might write every single word now. My point was more that writing is probably the most replaceable part of his skillset, and he probably didn't even need to write well (or without assistance) at all to succeed. And many business bloggers who are not even trying to emulate what Bezos does or not succeeding can communicate about markets and business principles