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PR firms take note: Deception and conspiracy won't get you very far in the end. I'd hesitate to even call this group a PR firm, though. The Joojoo's launch was

by rriepe 16y ago

PR firms take note: Deception and conspiracy won't get you very far in the end. I'd hesitate to even call this group a PR firm, though. The Joojoo's launch was mired in image problems. To spend so much time and effort on a misguided publicity stunt while ignoring the basics seems amateurish at best. I'm constantly amazed how the ethical PR people have to work their asses off to gain the trust of their clients, while groups like this seem to be driving major business decisions for theirs. This isn't PR. It's just sleaze.

dotBen 16y ago
The PR firm helping FusionGarage on the side actually come out the worse looking party in all of this. I've taken the time to find their name from the filings just to shame them: they're called McGrath|Power (http://www.mcgrathpower.com/ http://www.mcgrathpower.com/) Rather than saying what seems obvious "dude, you're going to create a shit storm of bad PR you'll never recover from if you divorce Arrington from the deal. We can't take your money cos we can't make this succeed" (pretty obvious to me), they just took the guys money anyway. So for me they deserve their own bad PR.
- bl4k 16y ago
  Also consider that McGrath is a PR company that charges clients a lot of money to get coverage on blogs like Techcrunch. They have dug their own grave. I can imagine that any client of McGrath's is on a TC blacklist now, and their current and potential clients are having second thoughts about working with them. I read all the McGrath emails, they knew that what they were doing was bad and 'messy', but justified it because the project would have been worth $x (the amount was redacted). People talk about FusionGarage being unethical because they do not understand the culture of the valley (where you do business based on your reputation), but it was a valley PR firm that pushed FusionGarage into doing what they did, thinking that their mad PR skills could fool bloggers and the media into accepting the FG version of events despite the fact that the entire project from day zero had been covered in blogs.

by rriepe 16y ago

dotBen 16y ago

The PR firm helping FusionGarage on the side actually come out the worse looking party in all of this. I've taken the time to find their name from the filings just to shame them: they're called McGrath|Power (http://www.mcgrathpower.com/ http://www.mcgrathpower.com/) Rather than saying what seems obvious "dude, you're going to create a shit storm of bad PR you'll never recover from if you divorce Arrington from the deal. We can't take your money cos we can't make this succeed" (pretty obvious to me), they just took the guys money anyway. So for me they deserve their own bad PR.

bl4k 16y ago
Also consider that McGrath is a PR company that charges clients a lot of money to get coverage on blogs like Techcrunch. They have dug their own grave. I can imagine that any client of McGrath's is on a TC blacklist now, and their current and potential clients are having second thoughts about working with them. I read all the McGrath emails, they knew that what they were doing was bad and 'messy', but justified it because the project would have been worth $x (the amount was redacted). People talk about FusionGarage being unethical because they do not understand the culture of the valley (where you do business based on your reputation), but it was a valley PR firm that pushed FusionGarage into doing what they did, thinking that their mad PR skills could fool bloggers and the media into accepting the FG version of events despite the fact that the entire project from day zero had been covered in blogs.