Also their marginal cost of delivery approaches zero. High fixed costs in creating the software and almost negligible marginal costs. The return on capital can

Also their marginal cost of delivery approaches zero. High fixed costs in creating the software and almost negligible marginal costs. The return on capital can be astronomical. Online services have “real consequences.” But not of the type as goods in the physical world. PCI and HIPAA have tried to mitigate against some of the most egregious crossovers of failed software. GDPR scares me. Not in the “I don’t like the consequences” but in the “I don’t know what this does and how screwed I might be.” I’m very happy to be on the other side of the pond where I can safely observe the fallout. Feels like buying a first generation Apple device: I’ll wait a few years and let the early adopters go through the pain for me...