>Meanwhile, in the real world, hardly anyone clicks on a banner ad ever. A perfectly polished targeted turd is still a turd. Don't necessarily need to click on

>Meanwhile, in the real world, hardly anyone clicks on a banner ad ever. A perfectly polished targeted turd is still a turd. Don't necessarily need to click on the ad. If a user sees an ad just once it's in their mind, somewhere. TV car ads are another case where they don't expect people to buy stuff based on the ad, because who in their right mind buys a new car based solely on an advert? The idea is to get the product in users' heads. I've definitely been guilty of seeing products in banner ads then looking them up later, or letting them influence my future purchases almost unwittingly.