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Sometimes I wonder is there new research in the world of advertising and AI? Tracking clicks via heatmaps, pageviews etc has been done for ages. So, has AI/ML
by thisisit 8y ago
Sometimes I wonder is there new research in the world of advertising and AI?
Tracking clicks via heatmaps, pageviews etc has been done for ages. So, has AI/ML provided better ways to convert those ads?
- crispyporkbites 8y agoThere are improved models for segmenting customers, predicting next best actions etc. It's also a lot easier to run them now (e.g. handling terabytes of data isn't difficult, petabytes is increasingly common) So it's improved a bit but not much more. The people selling this stuff are marketeers selling to other marketeers, so the sales pitches are getting better and better for sure.