> In our world. Let’s be honest, there has to be a category of people that still falls for them, otherwise people wouldn’t keep investing billions into this bul

> In our world. Let’s be honest, there has to be a category of people that still falls for them, otherwise people wouldn’t keep investing billions into this bullshit industry. Not just in "our world." The average CTR is 0.06%, and that's from Google's figures [1], 60% of banner ad clicks are accidental, 54% of Internet users have never clicked one. 25% use ad blockers. They persist because they're a) cheap, b) because everyone else does it, and c) because they may, tangentially, have some brand uplift though no-one can actually prove it. Some desperately dastardly mindfuck scheme they are not. [1] http://www.richmediagallery.com/learn/benchmarks http://www.richmediagallery.com/learn/benchmarks