> While joining the Privacy Shield is voluntary, once an eligible organization makes the public commitment to comply with the Framework’s requirements, the comm

> While joining the Privacy Shield is voluntary, once an eligible organization makes the public commitment to comply with the Framework’s requirements, the commitment will become enforceable under U.S. law. https://www.privacyshield.gov/article?id=How-to-Join-Privacy-Shield-part-1 https://www.privacyshield.gov/article?id=How-to-Join-Privacy... So how does that affect companies that don't elect to join Privacy Shield? Agreed that AdSense will probably start indirectly enforcing the GDPR at some point. Someone will probably make a lot of money picking up the traffic they lose, in exchange for never changing planes in Frankfurt again...