I'd shut it down. It sounds like you do not believe it is working. And tech B2B tradeshows is not a very good business anyway. Founders get to work on literally

I'd shut it down. It sounds like you do not believe it is working. And tech B2B tradeshows is not a very good business anyway. Founders get to work on literally ==any== problem or business they want to. There's little reason to work on a bad product.