This is how I feel about nearly every modern "blockbuster" style film or television show I see, though not specifically toys. It seems like we're headed toward

This is how I feel about nearly every modern "blockbuster" style film or television show I see, though not specifically toys. It seems like we're headed towards a future where there are no overt commercials, because the content is a composite of commercials. Or maybe there will always be easily defeated overt commercials - it helps hide the in-content commercials in plain view. Much of the youtube content I encounter is already rife with commercial influence, and youtube lets you skip ads - so you can get on with watching your ads.