Right - their trademark effectively means "from The Coca-Cola Company" as it's intrinsic meaning. As you say, anything called Coca-Cola would create confusion i

Right - their trademark effectively means "from The Coca-Cola Company" as it's intrinsic meaning. As you say, anything called Coca-Cola would create confusion if not actually from them, since people would assume it was theirs. So they effectively have exclusive rights to such trademarks. Whereas for a country name like France, people assume much less about the purveyor of a good simply based on that kind of a reference in its name.