All people are imperfect. I have watched how market buzz words evolve, it is often not an intentional process. In many companies, there is very little direct

All people are imperfect. I have watched how market buzz words evolve, it is often not an intentional process. In many companies, there is very little direct cooperation between engineers and marketing/sales. In fact, it can get so bad that even the middle-management is not qualified to understand what their team does. In such an environment, most people don't speak 'engineering'. So there are two groups of people talking at each-other, why? > "When marketers shoot out of the gate with a shitload of buzzwords, this engenders in me an instant dismissal. I instantly don’t trust anything you have to say." So now you have this poor marketer or sales person just trying to sell the God damned product, but it feels like nobody in the company even knows what the product is. Why? Because nobody in the company remembers how it came to be, and its success is nobodies personal vested interest. By the time a product reaches a sales team - it's just a word soup. Verbs became nouns, nouns became adjectives, some words were made up, and some words only exist because engineers were condescending to sales.