You see, that's my point. When products are super-designed to the extent that excellent (thus very expensive) engineering is required to make them last longer,

You see, that's my point. When products are super-designed to the extent that excellent (thus very expensive) engineering is required to make them last longer, Apple does an excellent job keeping the engineering budget low. While keeping the design strategy constant: thinner, lighter, finer. At some point Apple hits a breaking point (those in the videos). Their handling of the problems is highly questionable, because they chose design over good and lasting engineering and refuse to take the responsibility. Apple products are throw-away products nowadays. Yet they refuse to admit even that (they built even a recycling robot for their devices!).