I have worked in a startup which failed, pivoted and now is a billion dollar company. My main rule of thumb is that if your current problem statement is failin

I have worked in a startup which failed, pivoted and now is a billion dollar company. My main rule of thumb is that if your current problem statement is failing then become bigger, in the sense take up a problem that has even more market demand than the current problem and then add features to your existing solution to solve for the bigger problem. The chances of you landing a customer increases this way. You have targeted B2B sales-shows think of targeting B2C+B2B shows now. Can your product solve for handling sales shows where consumers go? Expanding is the key, usually companies contract further and fail, when you expand the chance of getting a customer increases.