If the alternative is to lie down and die, yes, it totally makes sense to grit it out. If the alternative is to get a cushy job at Google... spending a lot mo

If the alternative is to lie down and die, yes, it totally makes sense to grit it out. If the alternative is to get a cushy job at Google... spending a lot more time failing to run a company is often a bad idea for all involved. I personally spent a decade of my career trying to run a business, and it turns out? I'm just not very good at running a business. Had I worked regular jobs during that time, while living on what I lived on? I'd have enough money to retire at this point. You need to be mindful of your opportunity cost... sure, if you are management material, you can probably pull some of your experience running the failed company into your next job. If you are looking for an individual contributor job, though? Running a business that only did okay looks to future employers a lot like unemployment.