4 ms·
A lot of people are correct in stating that sales reps are there to find the path to the most sales (not just today, but tomorrow as well), and that path is lea
by apohn 8y ago
A lot of people are correct in stating that sales reps are there to find the path to the most sales (not just today, but tomorrow as well), and that path is learn as much as possible about your use case, company, and people. That provides a path to how they can upsell tomorrow.
I know you are talking about hardware, but let me offer some perspective on the sales side when it comes to software sales. The job of the sales rep is also to prevent wasting the time of the sales and technical PreSales teams. They do that by qualifying a sales opportunity.
I've seen plenty of situations where "Can you just give us a trial or single license of your product" turns into A) A massive drain of time as the customer basically has the sales team chase a "We liked the trial, but there are a few points we need help with before we make a bigger purchase" and it turns out after a lot of work that the software wasn't a fit in the first place. B) The customer doesn't really have the skillset to utilize the software they are trialing so they get a bad impression. Then they badmouth the software internally so other teams avoid it as well without even evaluating it. C) The customer is actually looking for free services but they don't realize it (or worse, they do and are malicious about it), so their desire for a software solution ends up being them getting free services/consultants.
The sales qualifications process, in theory, prevents these kinds of situations. However, I would agree 100% that there are situations where you should just let the customer put in a credit card number and buy what they want. Especially if a competitor lets you do that. I worked in company that had a product that got hammered in the market because they only entertained large enterprise deals and the main competitor started letting people buy a monthly license with a credit card on the website.
- codegeek 8y agowell said. I run a SAAS business ($200-$450/Month price point) and even though it is not enterprise sales and we have a 30 day trial (credit card required), we have learned that the best clients are those whom we have talked to before they bought the trial because we can qualify them. A lot of tire kickers are out there who need a lot of customizations and are not worth the time.