One would pay $100k for an account with the username "fitness" because it's artificially scarce, like a domain name. There's plenty of people searching for "fit

One would pay $100k for an account with the username "fitness" because it's artificially scarce, like a domain name. There's plenty of people searching for "fitness" on IG. A list of usernames and passwords it's useful if you use a program to manage them - automatically. Spam detection is super good nowadays, so it's super hard to create many accounts and keep them alive. Actually, keeping them alive it's the harder segment of it. Fake followers = fake accounts. They're worthless. But some people don't care and just like to inflate their followers number because people think its cool to have many followers. Aslong as they can't tell they're fake tho. Real followers = real persons following you because they like you. They're valuable. Why? Like any other advertising model where you're the publisher, you get paid per impression/post/sale/click/whatever. E.g you can share a photo where you're holding a certain brand of whisky and you get paid by said brand (to get brand to pay you, they either contact you directly or you partner with some agency) or you can promote your own company as well obviously. . You can also share a link in the bio.