It was driven by a "this is cool" at the very foundation. They wanted to do a thing and details were largely irrelevant. What GP is describing is adding things

It was driven by a "this is cool" at the very foundation. They wanted to do a thing and details were largely irrelevant. What GP is describing is adding things to a service which ultimately serve no use and aren't cool either. They're just there to say "there, look, we have it too now!" Which feels cold and loveless to the users.