One thing about this new branding is that I have never ever seen Go spelled with all caps (GO). Most only see it as either "Go" or "go". Spelling it with all ca

One thing about this new branding is that I have never ever seen Go spelled with all caps (GO). Most only see it as either "Go" or "go". Spelling it with all caps ("GO") makes it look like a single shapeless typographic slab. "Go" is found in text, and "go" is found in code, cmd and everything related. In the original the letters were thinner, and that could have made it feel more lightweight, so it wasn't that bad.