Those ad impressions only happen when the ads are loaded from Google's server. If routing to all Google servers gets blocked, those ads won't load anymore eithe

Those ad impressions only happen when the ads are loaded from Google's server. If routing to all Google servers gets blocked, those ads won't load anymore either. Then webpage owners won't make money anymore off of having Google ads, so they'd replace them with different ads and you'd have the most flourishing ad industry in the EU within a few months. But even just blocking access to google.com/.fr/.de/etc. would hurt Google quite a bit. Companies pay a lot of money to bend the truth and have themselves appear as the top result. As far as I'm aware, that still is the main source of income for Google. Would they dare it? If pulling out means that Google disregards, therefore breaks EU law, I do think so. That would be entirely in the hands of the jurisdiction, which is relatively strong here. Which is to say, they generally don't need to give too much of a fuck about the effects of their doing. They just look at the laws, look at the facts and then make rulings out of those.