I would assume it's much harder to double the price for what is the third expansion pack in a series, that gives everyone price-points to compare with. Also, if

I would assume it's much harder to double the price for what is the third expansion pack in a series, that gives everyone price-points to compare with. Also, if you make a computer game, its price will be compared to every other computer game, and to be at the high end of pricing, you have to release an AAA title that cost millions and had a 100+ person development team, otherwise people will think it's too expensive. So doubling your price is only a valid strategy if people can't compare your price to similar products.