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Because their country of residence only has a limited interest in protecting them at the cost of the country's relationship with the EU. Especially if the EU ru

by Sylos 8y ago

Because their country of residence only has a limited interest in protecting them at the cost of the country's relationship with the EU. Especially if the EU ruling is credible. Also, the EU might block them from the market completely.

dheera 8y ago
How would the EU block them? In a hypothetical scenario where, say, Google pulls out, would EU dare block google.com? Given Google's revenue model is largely based on ad impressions, as long as they don't set up a firewall, Google gets all the business they need.
- SahAssar 8y ago
  A EU ruling could say that doing business with googles ad serving platform was against EU law, which would probably reduce ad buyers in EU by at least 50% (probably a lot more). If you think that you can run a global business and skirt the laws of the second largest economy and still make a legitimate profit within that economy... Well, then you need to think again. On the other hand, if google thinks that they can do without the EU market they are free to block all EU citizens from both their services and their ad serving platforms.
- Sylos 8y ago
  Those ad impressions only happen when the ads are loaded from Google's server. If routing to all Google servers gets blocked, those ads won't load anymore either. Then webpage owners won't make money anymore off of having Google ads, so they'd replace them with different ads and you'd have the most flourishing ad industry in the EU within a few months. But even just blocking access to google.com/.fr/.de/etc. would hurt Google quite a bit. Companies pay a lot of money to bend the truth and have themselves appear as the top result. As far as I'm aware, that still is the main source of income for Google. Would they dare it? If pulling out means that Google disregards, therefore breaks EU law, I do think so. That would be entirely in the hands of the jurisdiction, which is relatively strong here. Which is to say, they generally don't need to give too much of a fuck about the effects of their doing. They just look at the laws, look at the facts and then make rulings out of those.

by Sylos 8y ago

dheera 8y ago

How would the EU block them? In a hypothetical scenario where, say, Google pulls out, would EU dare block google.com? Given Google's revenue model is largely based on ad impressions, as long as they don't set up a firewall, Google gets all the business they need.

SahAssar 8y ago
A EU ruling could say that doing business with googles ad serving platform was against EU law, which would probably reduce ad buyers in EU by at least 50% (probably a lot more). If you think that you can run a global business and skirt the laws of the second largest economy and still make a legitimate profit within that economy... Well, then you need to think again. On the other hand, if google thinks that they can do without the EU market they are free to block all EU citizens from both their services and their ad serving platforms.
Sylos 8y ago
Those ad impressions only happen when the ads are loaded from Google's server. If routing to all Google servers gets blocked, those ads won't load anymore either. Then webpage owners won't make money anymore off of having Google ads, so they'd replace them with different ads and you'd have the most flourishing ad industry in the EU within a few months. But even just blocking access to google.com/.fr/.de/etc. would hurt Google quite a bit. Companies pay a lot of money to bend the truth and have themselves appear as the top result. As far as I'm aware, that still is the main source of income for Google. Would they dare it? If pulling out means that Google disregards, therefore breaks EU law, I do think so. That would be entirely in the hands of the jurisdiction, which is relatively strong here. Which is to say, they generally don't need to give too much of a fuck about the effects of their doing. They just look at the laws, look at the facts and then make rulings out of those.