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Except MoviePass has no discount on purchasing movie tickets -- they pay full price.
by cwyers 9y ago
Except MoviePass has no discount on purchasing movie tickets -- they pay full price.
- jjeaff 9y agoIs moviepass able to restrict who charges to the card? When I read about how their preloaded charge card system works, it made me wonder if someone with a square reader could just create a business with the word theaters in their name and charge the value of the ticket while in the theater lobby.
- dawnerd 9y agoThats why they're requiring ticket stub photos now. I imagine they also have some auditing tricks to find people using the card at non approved locations based on transaction history.
- panarky 9y agoTo get the funds loaded on the prepaid debit card you must check in to the movie on your phone, with GPS turned on, and within 100 feet of the theater, and purchase the ticket within 30 minutes of check-in. And you're restricted from using one account on multiple phones.
- digikata 9y agoPerhaps MoviePass can make a case to studios or theater chains directly that giving a break to their higher-volume customers might help drive more business overall...
- cwyers 9y agoWhy would they cut MoviePass in, though? They're a middleman without a clear value add to anyone involved except for "they can lose VC money."
- Jtsummers 9y agoTheaters can cut them in because movie pass puts butts in seats. And theaters make the vast majority of their income from concessions and not ticket sales. Most of the ticket revenue goes back to the studios.
- jjeaff 9y agoI imagine theaters are reticent to turn encourage people to get on a service that is essentially putting themselves between them and their customers. If they give discounts and support moviepass, then moviepass could eventually wield enough power to force discounts on theaters or else the theater will get blacklisted.
- cwyers 9y agoRight, but how much money do you think it costs to add a MoviePass-like feature to their ticketing system and their phone apps, compared to paying MoviePass a cut? If it really is a revenue-driving system, they can just implement it themselves. Or if they want to do it cross-chain, I bet you Fandango could implement such a functionality pretty easily. The part about developing a service like this that costs money is eating the loss on tickets, not the software engineering. MoviePass isn't a value add to this process. It's like Groupon, which quickly established a market but they had no "stickiness" for consumers and they've been swirling the drain ever since.
- digikata 9y ago