This is a good analogy. Near the bottom of my piece I propose, "If you're not paying for it with money, you're paying for it in some other way." Admittedly that

This is a good analogy. Near the bottom of my piece I propose, "If you're not paying for it with money, you're paying for it in some other way." Admittedly that's fairly clunky. In a critique of my piece on Twitter, NY Magazine's Max Read suggests, more succinctly: "There's no such thing as a free lunch" https://twitter.com/max_read/status/989893433639755776 https://twitter.com/max_read/status/989893433639755776 That bit of folk wisdom isn't going to wow anybody in a TED Talk, but I think it's more apt than "you're the product."