3 ms·

So not at all then. You don’t buy celebrities you buy their output. A billboard by a highway doesn’t mean that traffic is now the product. You’re selling place

So not at all then. You don’t buy celebrities you buy their output. A billboard by a highway doesn’t mean that traffic is now the product. You’re selling placement.

icebraining 9y ago
The placement is only worth anything because of the traffic. Your distinction is not false, but is it relevant in practice?