"Sadly, pirates don't actually convince their friends to buy it. They help them pirate it." The article says: > But what if that person likes that game, talks

"Sadly, pirates don't actually convince their friends to buy it. They help them pirate it." The article says: > But what if that person likes that game, talks about it to his or her friends, and then I manage to convince three of them to buy the game? The author is hoping that he can convince these friends to buy the game; he isn't suggesting that pirates do the convincing. In the next paragraph he describes how to do it: > Instead of just relying on guilt tripping pirates into buying, or wasting time and money trying to stop them, I can offer online-only services that actually add to the game experience. Online level saving, centralized skins, friends lists and secure name verification for multiplayer. None of these features can be accessed by people with pirated versions of the game, and hopefully they can be features that turn pirates from thieves into potential customers.