3 ms·
> Branding isn't hard; forcing a constructed brand is hard. That's the real source of friction here. Let's agree to disagree. I've been involved in dozens of b
by wiremine 8y ago
> Branding isn't hard; forcing a constructed brand is hard. That's the real source of friction here.
Let's agree to disagree. I've been involved in dozens of branding processes. None of them were easy, from the strategy to the creative to the execution.
If the agency did their job, the brand guide _should_ feel obvious. That's how you know it's on brand.
<rant>I find this sort of comment very condescending to designers. I'n not a designer, but I've managed them. Good design is hard. Good creative is hard. Good branding is hard. This was excellent work, and if you see "marketspeak" you need to re-evaluate what good creative work looks like.</rant>
- marcus_holmes 8y agoMarketspeak is marketspeak because it lacks honesty and authenticity. It's like "artist's statements" that are written so impenetrably that it's impossible for anyone to understand what the artist actually meant to do with the artwork. And that's deliberate, because of where the art world has got now. If the designers of this shitshow were honest in their statement then it'd be "we made it look like this because it was the easiest and simplest method of getting it past the mass of middle-managers who got to veto the creative without contributing any positive ideas themselves. The brief was to be as inoffensive and non-controversial as possible". As another commenter said, Go is brutalist. The gopher never quite suited it. But at least it was fun and original and different. But this... this is shite.