4 ms·

Your first paragraph immediately reminded me of the logo/CI transition for one of Germany's largest hospital operators, "Helios" (subsidiary of Fresenius): "ol

by Lev1a 8y ago

Your first paragraph immediately reminded me of the logo/CI transition for one of Germany's largest hospital operators, "Helios" (subsidiary of Fresenius): "old" logo (easily recognizable as a medical institution, easily discernible "H" for "Helios"): http://www.medical-network-hessen.de/images/News/Helios_Kliniken.png http://www.medical-network-hessen.de/images/News/Helios_Klin... "new" logo ("H" not clearly discernable in the two green blobs, no reference to medicine at all): https://www.helios-gesundheit.de/fileadmin/_processed_/d/4/csm_Helios_Logo_136cd733ff.jpg https://www.helios-gesundheit.de/fileadmin/_processed_/d/4/c... All in all, from quite good to meh.

mcgreevy 8y ago
> "H" not clearly discernable in the two green blobs, no reference to medicine at all I've never seen either of these logos before, but in the new one I immediately see the "H" formed by the white space between the two "green blobs", which to me look like "healing hands" and which I take as a medical reference (although TBH they do make me think "chiropractor" rather than "doctor"). I don't think the new one is great, but I much prefer it to the old one, which looks like a very half-assed attempt to combine an H with the Rod of Asclepius. It's like they weren't even trying.
- Lev1a 8y ago
  What I meant to say is that the old one is a logo that (without any text or anything) practically screams "hospital"/"medical institution" to anyone looking at it for the first time, while the new one is rather ambiguous, especially if you have no context for it.