I totally agree, the more boring, the better. Like Berkshire Hathway's website [1]. This is especially true for things like investment firms and programming lan

I totally agree, the more boring, the better. Like Berkshire Hathway's website [1]. This is especially true for things like investment firms and programming languages. The fact that they don't spend any ounce of time/resources on branding itself is a cool brand. They don't need it and they don't give a shit. Now, I do not endorse a complete neglect for cohesiveness and consistency. In the case of Go, it has an interesting interplay between sophistication and fun - this was a perfect opportunity to make an xkcd style cartoony brand that conveyed both simultaneously. Instead what we got is an infuriating bullshit that looks like one of those stock logo/branding templates I can buy for $19.95. Sigh. [1] http://www.berkshirehathaway.com/ http://www.berkshirehathaway.com/