This will be a good test of whether Google has learned anything from their previous failures - Wave, Buzz, etc. Both were excellent products technically and b

This will be a good test of whether Google has learned anything from their previous failures - Wave, Buzz, etc. Both were excellent products technically and both failed to take off. I'm particularly sad about Buzz because it is much much better technically and feature wise than Twitter. The problem is, I think the key to it is going to be something they'll never do - lack of integration. They have to totally utterly separate this from search and gmail. If they mix these things then it'll be yet another product where the public is confused and uncertain about what it is, what it does, and why it does it. It has to be simple - the way the original Google was simpler than any of its competitors. They have to remember their roots here. Do it simple. Do it incredibly well. Make it clean and unambiguous.