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Are... are you comparing the branding for a programming language to the branding for a massive multinational consumer product company? Here's a more down-to-ea
by mephitix 8y ago
Are... are you comparing the branding for a programming language to the branding for a massive multinational consumer product company?
Here's a more down-to-earth thought experiment:
Think about the intentions/audience behind a programming language vs the intentions behind a massive consumer product company like Apple.
I like the programming languages I use to be free and open-source - not constricted by some gigantic corporation (coughOracle). Free, open ideals come from the old hobbyist counter culture a few decades ago. That stuff predates me but when I see that ridiculous gopher I feel like they don't care about how they look, and would rather focus on the language itself and keeping their audience (devs) happy. Kind of like - no one cares about the suit, I don't care how you look - just get stuff done.
All this begs the question - why the fuck did they spend time on this branding?
- sacado2 8y agoI'm pretty sure the intended audience for this logo / branding is not programmers but managers & customers. Programmers are here because of the qualities of the language and tooling, but business guys get nervous when you tell them you want to use that tool with that cute and funny mascot. I think google is trying to make Go look serious and respectable from a business guy point of view, and especially not make them think "it's a hobbyist counter-culture thing". No one cares about the suit ? You bet those guys do, they wear suits.