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The logo is awful. - it ham-fistedly plays on the name Go (look, the logo is "going"...) - it is not opinionated (it conforms seamlessly to contemporary corpo

The logo is awful. - it ham-fistedly plays on the name Go (look, the logo is "going"...) - it is not opinionated (it conforms seamlessly to contemporary corporate logo design, it looks like stock art) - it does not repay sustained attention Go is a brutalist language. Clean lines, no frills, lots of power, close enough to the metal. I want monotype, exposed beams and concrete, RTFM, no ugly movement lines. I would actually rather they had taken a photo of the word "Go" written in concrete. And honestly, I don't care about any of these things, it's just window dressing on a very solid programming tool. It's frustrating when the miss is that obvious, though. Whoever pushed this through was clearly very risk averse, rushed, or both.

slg 9y ago
The logo also appears to have lifted several elements from the podcast Jordan, Jesse, Go [1]. The font is almost identical. It has the white text on almost the exact same shade of blue. It has the three lines trailing part of the logo. EDIT: Here [2] are the two logos side by side. The number of similarities would make this one hell of a coincidence. [1] - http://www.maximumfun.org/shows/jordan-jesse-go http://www.maximumfun.org/shows/jordan-jesse-go [2] - https://i.imgur.com/0KkdFR1.png https://i.imgur.com/0KkdFR1.png
- mygo 9y ago
  I don’t think there’s enough evidence that they’re inspired by each other. movement lines aren’t original. they’re a classic visual archetype, commonly used to convey movement in static images. they exist in every comic book ever printed. Sans-serif fonts in all caps consisting of two circular letters “G”and “O” can look similar, depending on who’s looking no car
  - slg 9y ago
    >they’re inspired by each other. That is unfortunate phrasing. The Jordan, Jesse, Go logo has been used for roughly a decade and the podcast is older than the Go language. There is only one possible direction that any inspiration could have flowed. Any one or two of these specific details can be explained away, but at a certain point the number of coincidence start to indicate that they are not in fact coincidences.
    - mygo 9y ago
      You’d have to get it from the artist to be sure. But there is not enough evidence here, to suggest that the new go logo lifted elements from that other logo. Motion lines are not a coincidence they are a common solution to the problem of conveying motion in static imagery. It’s as common as using a cup when the problem being addressed is how to drink coffee. A sans-serif word-mark is also not unique. It’s trendy. Everyone’s doing it. The major difference between the old google logo and the current one was the removal of serifs. For a company Google’s size that’s one expensive redesign just to remove serifs, since they had to get it re-printed on everything such as cars, signs, business cards, letterhead, clothing, etc. Going with a sans-serif is not an original design choice, it’s a trendy and safe one. And sans serif texts tend to look like each other in all caps with circular letters. Ehh. I’m trying but I’m not seeing any peculiar elements that the two logos share, including the combination of public domain design choices, to the extent that would suggest one lifted from the other.
- bitmapbrother 8y ago
  Um, no. The updated Go logo is a refresh of the original Go logo when the language was first introduced. https://blog.golang.org/gopher/logo.png https://blog.golang.org/gopher/logo.png
  - Tsiklon 8y ago
    Oddly enough I think I prefer that logo to the new branding
- binarynate 8y ago
  Jordan, Jesse, Go! also immediately came to my mind when I saw these new logos. Based on the visual similarities, it seems the designer was probably inspired by the JJGO logo. This also reminded me that there was already an existing language named "Go!" when golang was released. Maybe they should add the exclamation point now to go for the full JJGO look.
vram22 9y ago
Ha ha, I tend to agree. In fact, a font that looked like steel or concrete might be good. Wonder if there is one. If so, they could have made the logo to be just the word Go (as I spelled it as regards to case) in that font. Silvery steel font on a gray or black background, or some similar combination. Even a font / image / logo signifying a rugged wood (mahogany or some hardwood?) in some way might have been a good one. Signifying the Go philosophy - a no-frills, just-get-the-work done-kind of language. Just thinking aloud ... :)
- ocdtrekkie 9y ago
  Perhaps something like the Google Authenticator logo? https://www.bing.com/images/search?q=google+authenticator+logo https://www.bing.com/images/search?q=google+authenticator+lo...
  - vram22 9y ago
    Ha, yes, though it is not exactly the same as what I was visualizing (my idea was minus the rivets), it does look good. Nice, thanks.
  - vram22 8y ago
    Incidentally, I viewed your above URL for Google Authenticator logo images in mobile a while earlier (after being able to view it fine - with all the images - on desktop PC). And on mobile (Android), amusingly, it seems like Chrome has done its usual optimization of heavy pages (by googleweblight.com or similar means), which often helps save bandwidth and speeds the rendering time, but this time, it resulted in it optimizing out all the images that should show up on that page :) Not a single image shows up, I just get the header and footer of the page. If anyone from Google is reading this, please pass on the info to the relevant team, so they can look into this.
    - ocdtrekkie 8y ago
      That's kinda hilarious but altogether probably unsurprising. With Android and Chrome using Google as the default search, I suspect the number of people who test against Bing Image Search is a small quantity. :/

slg 9y ago

The logo also appears to have lifted several elements from the podcast Jordan, Jesse, Go [1]. The font is almost identical. It has the white text on almost the exact same shade of blue. It has the three lines trailing part of the logo. EDIT: Here [2] are the two logos side by side. The number of similarities would make this one hell of a coincidence. [1] - http://www.maximumfun.org/shows/jordan-jesse-go http://www.maximumfun.org/shows/jordan-jesse-go [2] - https://i.imgur.com/0KkdFR1.png https://i.imgur.com/0KkdFR1.png

mygo 9y ago
I don’t think there’s enough evidence that they’re inspired by each other. movement lines aren’t original. they’re a classic visual archetype, commonly used to convey movement in static images. they exist in every comic book ever printed. Sans-serif fonts in all caps consisting of two circular letters “G”and “O” can look similar, depending on who’s looking no car
- slg 9y ago
  >they’re inspired by each other. That is unfortunate phrasing. The Jordan, Jesse, Go logo has been used for roughly a decade and the podcast is older than the Go language. There is only one possible direction that any inspiration could have flowed. Any one or two of these specific details can be explained away, but at a certain point the number of coincidence start to indicate that they are not in fact coincidences.
  - mygo 9y ago
    You’d have to get it from the artist to be sure. But there is not enough evidence here, to suggest that the new go logo lifted elements from that other logo. Motion lines are not a coincidence they are a common solution to the problem of conveying motion in static imagery. It’s as common as using a cup when the problem being addressed is how to drink coffee. A sans-serif word-mark is also not unique. It’s trendy. Everyone’s doing it. The major difference between the old google logo and the current one was the removal of serifs. For a company Google’s size that’s one expensive redesign just to remove serifs, since they had to get it re-printed on everything such as cars, signs, business cards, letterhead, clothing, etc. Going with a sans-serif is not an original design choice, it’s a trendy and safe one. And sans serif texts tend to look like each other in all caps with circular letters. Ehh. I’m trying but I’m not seeing any peculiar elements that the two logos share, including the combination of public domain design choices, to the extent that would suggest one lifted from the other.
bitmapbrother 8y ago
Um, no. The updated Go logo is a refresh of the original Go logo when the language was first introduced. https://blog.golang.org/gopher/logo.png https://blog.golang.org/gopher/logo.png
- Tsiklon 8y ago
  Oddly enough I think I prefer that logo to the new branding
binarynate 8y ago
Jordan, Jesse, Go! also immediately came to my mind when I saw these new logos. Based on the visual similarities, it seems the designer was probably inspired by the JJGO logo. This also reminded me that there was already an existing language named "Go!" when golang was released. Maybe they should add the exclamation point now to go for the full JJGO look.

vram22 9y ago

Ha ha, I tend to agree. In fact, a font that looked like steel or concrete might be good. Wonder if there is one. If so, they could have made the logo to be just the word Go (as I spelled it as regards to case) in that font. Silvery steel font on a gray or black background, or some similar combination. Even a font / image / logo signifying a rugged wood (mahogany or some hardwood?) in some way might have been a good one. Signifying the Go philosophy - a no-frills, just-get-the-work done-kind of language. Just thinking aloud ... :)

ocdtrekkie 9y ago
Perhaps something like the Google Authenticator logo? https://www.bing.com/images/search?q=google+authenticator+logo https://www.bing.com/images/search?q=google+authenticator+lo...
- vram22 9y ago
  Ha, yes, though it is not exactly the same as what I was visualizing (my idea was minus the rivets), it does look good. Nice, thanks.
- vram22 8y ago
  Incidentally, I viewed your above URL for Google Authenticator logo images in mobile a while earlier (after being able to view it fine - with all the images - on desktop PC). And on mobile (Android), amusingly, it seems like Chrome has done its usual optimization of heavy pages (by googleweblight.com or similar means), which often helps save bandwidth and speeds the rendering time, but this time, it resulted in it optimizing out all the images that should show up on that page :) Not a single image shows up, I just get the header and footer of the page. If anyone from Google is reading this, please pass on the info to the relevant team, so they can look into this.
  - ocdtrekkie 8y ago
    That's kinda hilarious but altogether probably unsurprising. With Android and Chrome using Google as the default search, I suspect the number of people who test against Bing Image Search is a small quantity. :/