> A brand is WAY more than a logo. I thought it was super-interesting they used the word 'brand' instead of 'branding'. As if a brand ("what people say about

> A brand is WAY more than a logo. I thought it was super-interesting they used the word 'brand' instead of 'branding'. As if a brand ("what people say about you when you're not listening") could be conjured from a logo and set of colours.