Here are my thoughts on the domain (online menus and restaurant stuff). I am by no means an expert, and probably am not even typical. I personally don't have

Here are my thoughts on the domain (online menus and restaurant stuff). I am by no means an expert, and probably am not even typical. I personally don't have trouble finding menus online, and I'm OK with opening a PDF to do it, just as long as finding that PDF doesn't take time (eg: if google returns a result for "mizu sushi 11211" that looks like it'll have a menu, I'm happy). In other words, it's much more a priority of finding any menu for the place in question than it is finding the best looking one. Especially if I'm hungry. There are a couple of factors that determine which result I click on. Normally these things occur on a subconscious "blink-like" level, but I'll try to communicate them. Based on the Google results, I try to "feel out" which result is best. I'll avoid the restaurants own menu if the google snippet makes me think "there's probably flash" or "this website is going to suck". So, you may have an advantage there, if you can provide better looking search results than the restaurants themselves. Probably the only other thing that would cause me to click on one search result over the other (since I can't easily judge the quality that the menus will be), is if one of them promised me user generated photos of the menu items as well. I'm not aware of any sites that currently do this. But, like I said before, I am by no means on expert on this topic.