This is true of ANY good logo before it gets traction. There's nothing special about the Apple logo (or Apple as the name of a corporate name), for example. I

This is true of ANY good logo before it gets traction. There's nothing special about the Apple logo (or Apple as the name of a corporate name), for example. I mean, seriously, it's a clip art apple with a bit out of it. What makes it a great logo is everything in your head and heart that is associated, good or bad, with that image.