I don't think it's petty or irrational. It signals to me that there are more important things than selling decal stickers and t-shirts. It says we don't care ab

I don't think it's petty or irrational. It signals to me that there are more important things than selling decal stickers and t-shirts. It says we don't care about exposing this technology to the largest possible crowd and diluting what can be produced with it. I love C and Lua, and both are untrendy, long-lasting languages that don't attract particular crowds, and it means that when I produce something with them, unlike the trendier side of software development, it will actually last and run 5 years from now. I think branding like this is a double edged sword. It says, "We're trendy and attractive, but established," and at the same time it says, "We guarantee you're going to love our mascot plushies and the high quality $15 decal stickers you're going to slap on your $1,299 MacBook Pro that you just got back from the Apple Store over a stuck key repair."