On (1), that assumes that the odds are fixed and not tweaked per player. That isn't necessarily the case. Even if it is, other parts of the game can be manipula

On (1), that assumes that the odds are fixed and not tweaked per player. That isn't necessarily the case. Even if it is, other parts of the game can be manipulated to make the purchases seem more rewarding than they actually are, as at least Activison has explored: > For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results. https://www.rollingstone.com/glixel/news/how-activision-uses-matchmaking-tricks-to-sell-in-game-items-w509288 https://www.rollingstone.com/glixel/news/how-activision-uses...