Here's the thing -- as has been pointed out here many times, investors are conservative. Once a meme catches on everybody rides that wave for a while hoping fo

Here's the thing -- as has been pointed out here many times, investors are conservative. Once a meme catches on everybody rides that wave for a while hoping for the point where there's some consolidation and those startups get snatched up. Doing really cool stuff is riskier. Scarier. There are no rules laid down yet for what sort of value you're generating. That said, there are hard algorithms more places than you expect. When trying to scale something that looks simple on the surface, problems often become complex enough to be interesting.