The premise is that FB is the target of lots of recent scrutiny about how they've exposed your data and that of many, many other FB users, even turning a blind

The premise is that FB is the target of lots of recent scrutiny about how they've exposed your data and that of many, many other FB users, even turning a blind eye to companies collecting that data in violation of FB's own terms of service. While being beholden to standard terms-of-service arrangements are to be expected, it's very different from your gaming example where you've paid someone for a product and must simply abode by certain community guidelines when interacting with other users. To FB, you are the product. If you're really not aware of this dynamic, googling "Cambridge Analytica" is a good place to start. The way FB and others have capitalized on people willingly giving up personal info so that advertisers can pay for more effective ways to manipulate its users is rather disengenuous given all the talk about "community."