Not sure on the illegality from pseudonymity - I'm fairly certainly you have the right to call yourself what you want, and as long as it isn't a contract, can l

Not sure on the illegality from pseudonymity - I'm fairly certainly you have the right to call yourself what you want, and as long as it isn't a contract, can live happily with a made up name (and nothing stopping multiple people having the same pseudonym). Potential issues are more around advertising standards, disclosure etc... Once pitched a similar idea (without the fake persona) in a previous role - we create a separate news source for the industry, and post the occasional "sponsored update" about our company. I scrapped pursuing it as the CEO didn't want the disclosure statement that it was connected to us prominently on every page. No way I was going to do it under the table, for exactly these kind of reasons.