3 ms·

I’m not sure... Any actor in a commercial technically falls under that definition.

• larkeith 9y ago
  Would that count as "false or fraudulent pretenses"? It seems like the fact that it's a commercial serves as an indicator that the consumer displayed is a constructed example, rather than an actual person.
• mrleiter 9y ago
  No, you see - with an actor in a commercial, the other party clearly knows the affiliation with the company and the statements made are advertisement. Of course if they lie, and not just exaggerate, the company can be sued for other reasons (e.g. unfair competition). With Drew Cloud and The Student Loan Report, they pretended to be a single person who has personal experience with whatever, but definitely no affiliation with LendEDU. So if LendEDU paid them (or gave them any other benefits) to talk positively about them and steer business towards them, it is fraudulent.