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The magnitude of the change is quite large. And I think it is quite plausible that op-eds only 'preach to the converted' or only persuade those who are already
by hugh-avherald 9y ago
The magnitude of the change is quite large. And I think it is quite plausible that op-eds only 'preach to the converted' or only persuade those who are already persuaded. This article shows good evidence that people do change their minds -- especially as these articles covered topics on which the treatment group had views on.
- DanielBMarkham 9y agoI agree. I mentally translated this to "It pays to write op-eds to turn out the vote", that is, op-eds are a cost-effective way to energize the people who already support you. It's a bit of a tweak on the headline, but I think it more accurately reflects the nature of the research (Assuming I didn't miss something.)
- lallysingh 9y agoThere's burnout, of course. I'm pretty left leaning, and I'm a subscriber, but I can't stand reading any more NYT op-eds.