Thanks for the recommendation. I just started reading, and so far it's quite frightening but enlightening. Holiday uses a scary number of examples to show how e

Thanks for the recommendation. I just started reading, and so far it's quite frightening but enlightening. Holiday uses a scary number of examples to show how effective his tactics are. edit: I'm not seeing any deep description of the audience, other than as sheep who provide clicks, which is worrying. Surely knowing the audience is important?