What is your privacy worth to you? It's worth $100 / year to FB, and it probably costs you twice that much. (Assuming you live in the US.) The average US use

What is your privacy worth to you? It's worth $100 / year to FB, and it probably costs you twice that much. (Assuming you live in the US.) The average US user is worth > $100 / year now (forward looking) in advertising revenue. Advertising works because it increases spending on products by some larger amount. Say this is 2x since there is significant risk and a lot of friction to overcome. This means that on average, a US person spends something like $200 a year because they saw ads on FBs network. This is simply astounding. Assuming 300m US users, this works out to $60b per year. Kind of the opposite of free.