> Advertising spending went down over 10% in 2009 compared to 2008 Well ya, it's directly correlated to the general economy. The economy tanked in 2009. But th

> Advertising spending went down over 10% in 2009 compared to 2008 Well ya, it's directly correlated to the general economy. The economy tanked in 2009. But that's my point, that 10% dip is going to cause everyone to reevaluate their advertising budgets and shift to more efficient spend. https://www.vox.com/2015/9/18/9351759/ad-blocking-controversy https://www.vox.com/2015/9/18/9351759/ad-blocking-controvers... > growth and margins are likely to suffer. > they can only increase market share up to a point Why? There's still 2/3rds to grab. Thats A LOT.