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Isn't this like using a 'Persona' for content marketing? I have come across a few affiliate-heavy sites in very competitive niches which had a similar persona b
by surds 8y ago
Isn't this like using a 'Persona' for content marketing? I have come across a few affiliate-heavy sites in very competitive niches which had a similar persona behind them... Dig a bit deeper and all the claims to fame, like 'mentioned in Forbes', 'consultant for this', 'expert on that' just disappear.
I am not against personas per-se, but that should be evident.
- astura 8y agoI recall seeing a site that was doing an A/B test with their "authors." My friend sent me a link to a story that had the author's byline at the bottom. Not unusual, except on my screen the byline had a picture of a man with a short blurb about "him" and my friends screen the byline had a picture of a woman with a totally different name and different "backstory." I always thought that some scammy websites use pictures of models in place of the actual author but I didn't expect a downright fabrication!
- deleted 8y ago[deleted]
- jrochkind1 8y agoIs that what "persona" means now? I am familiar with the term from usability testing/profiling, where it is a tool used internally. Pretty sure the originators of the concept there did not mean the "personas" to be presented as real people to... well, anyone at all. I don't understand them as being meant to be shared with the public at all. I don't think those who developed the concept in the field of "user experience" would take the "innovation" in the term as a compliment. https://en.wikipedia.org/wiki/Persona_(user_experience)#History https://en.wikipedia.org/wiki/Persona_(user_experience)#Hist...
- superhuzza 8y agoHe's using the classical definition, which is very different from the UX definition. A persona is a character played by an actor. In this case, ghostwriters are playing the part of the expert.