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Clickbait? Taurus is their full size sedan. The PDF linked in the story points out that the Fiesta which their subcompact, the Fusion which is their midsize, an
by Shivetya 9y ago
Clickbait? Taurus is their full size sedan. The PDF linked in the story points out that the Fiesta which their subcompact, the Fusion which is their midsize, and Taurus, are not getting refreshes. Now when the model cycle runs out I did not find.
If anything it represents the legacy of their prior CEO's failure to keep Ford competitive in that segment. 2017 they sold over 200k of the Fusion and 150k of the Focus. the profit margin on SUV and trucks has always been higher. They sold over 300k Escapes which is a small SUV and over 270k Explorers which is fairly large.
Maybe after all the years under Fields they decided they needed something radical to move the company forward. Like about every other manufacturer they plan on more EVs by 2020 but the big rollouts are not till 2022
- digikata 9y agoSo is Ford taking the next few design cycles for IC sedans and putting them into EVs - sedans or other forms?
- illirik 9y agoNo; they're taking the next few design cycles for IC sedans and putting them into IC crossovers. It's what people want to buy right now - they're keeping the Mustang, a car bought primarily by people who would never buy a crossover, and the most crossover-like version of one of their hatchbacks.