Facebook only started deploying its developer API and advertiser changes a couple of weeks ago, which means it already got most of its revenue, if not all of it

Facebook only started deploying its developer API and advertiser changes a couple of weeks ago, which means it already got most of its revenue, if not all of it (depending on how Facebook receives the money and accounts for it) by the time they closed the Q1 quarter. You also can't expect to see the full impact of Cambridge Analytica scandal so soon. Let's see what happens over the next 12 months. Facebook engagement was already in free-fall last year, and I imagine a lot of people disengaged with Facebook after this scandal, and they plan on using it much less in the future, even if they don't actually delete their accounts. Eventually all of these scandals (as well as the future ones) will catch-up with Facebook. http://buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/ http://buzzsumo.com/blog/facebook-engagement-brands-publishe...