Zero effort, but also next to zero reason. You are assuming that people will seek out these films and go out of their way to see them at odd times. The cinema i

Zero effort, but also next to zero reason. You are assuming that people will seek out these films and go out of their way to see them at odd times. The cinema is missing out on the money it would make showing a blockbuster. There is a reason why the big movies show on a ton of screens at once, they bring in more people than all the other movies combined on big weekends.